bad blood
clothing
Product Design + Muse Detail
A personal passion project, brought to life in the same way as most of my work: stumbling upon historic inspiration, performing a series of sketches, reducing everything down to an essential design, + playing with resulting graphics both digitally + through reproduction (in this case, heat transfer vinyl applied to a crossbody bag).
veoride
bike share
Brand Refresh 2019
A Chicago startup in need of a complete rebranding - including product design, logo, app, + website. This presentation serves as the start of a conversation; a clean slate on which to share ideas, play with possible color palates + forms, as well as better visualize the new look in action.
visual
identity
Brand Building + Usage Guidelines
Identification of core values, differentiator driven messaging, image, + tone work in tandem to highlight what sets a brand apart. Below are a few samples of my work, helping to clarify each brand's unique voice.